Scale covers acquisition costs
Marketplace fees, profile support, intake labor, proposal coordination, and operational follow-up are handled by Scale for Scale-sourced channels.
Business model
Scale invests in marketing operations. Attorneys pay only from Scale-sourced revenue under the agreement.
The standard model reduces upfront marketing friction for the attorney while keeping client acceptance, legal work, and payout control in the attorney's hands.
Standard fee structure
Exact terms are governed by the signed agreement, but the operating principle is simple: Scale funds and manages the growth engine, then earns an administrative and marketing fee from the clients it helps generate.
Attorney controls payouts
The attorney should use attorney-owned payout details, control client acceptance, and handle legal fees according to applicable rules and platform requirements.
Performance-aligned fee
Scale's administrative and marketing fee is tied to Scale-sourced revenue, not a large upfront retainer.
What the model is not
Not a law firm
Scale does not represent clients, provide legal advice, or replace the attorney's legal judgment.
Not fee-sharing for legal judgment
The relationship must be structured as operational, marketing, and administrative support under counsel's independent control.
Not a blind handoff
The attorney reviews the matter, runs conflicts, decides whether to accept, and signs off on final legal work.
Ready to evaluate the partnership?
Start with the application and we will review fit, practice area, capacity, insurance, and operating preferences before any onboarding step.